The Dating Consulting Market (and why it isn't bigger)

Tyler Cowen notes:

First, many of the people with dating problems are their own worst enemies. Paying for advice won't much help because self-sabotage is the goal and the advice-giver can't disassemble the relevant weirdnesses. And many people would hire the coach as a substitute for actually making themselves emotionally available.

Second, I do not believe it much benefits "losers" to learn additional slickness. The more likely result is that the coach tells the loser about seven of his mistakes, thereby discouraging him altogether.

He sums it up with this:

It is much easier to sell aspirational goods than honesty.