The magic of competitive markets in getting an NFL deal done

Peter King says:

They’re going to get it done.  My over-under is July 10. They get it done by July 15-17, they won’t lose any preseason games, which is really the goal here. I think they’re going to make progress and get it done by the middle of July.   ... That’s about $700 million if they don’t play preseason games that comes off the table, not only that they owners don’t earn but the players don’t get a cut of. So if you’re talking about a specific cap number for players’ salaries only in 2011 of maybe about $118 million per team of which every team would have to spend a floor of 90 percent of that, you start taking $700 million out of there and all of a sudden, then that’s maybe $10 million less per team because they don’t have that money. That’s something both sides are cognizant of.  ... If this deal goes too far into the preseason, I can tell you for a fact right now that there are going to be some major corporate advertisers, beer advertisers, car advertisers, who say, ‘You know what, thanks but we’re going to take all of our September advertising and we’re going to ESPN and we’re going to college football.  Or we’re going to take some segment of it now and we’re going to make our decision. You can’t make your decision. We need to make ours.'

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