This Superbowl commercial will probably be the most memorable

It didn't go for laughs. I'm not sure it will turn Detroit around in this generation.

<a href="http://msn.foxsports.com/video?vid=968f514d-048a-4eb1-8741-32fd03a912d1" target="_new" title="">Daimler Chrysler: Eminem Detroit</a>

UPDATE: Shira Ovide muses:

But just a thought: Chrysler is 9% owned by taxpayers after a $9 billion federal rescue two years ago, and it’s part owned and run by an Italian, Fiat’s Sergio Marchionne. Can the company still brag about its Detroit origins?