Thursday, January 28, 2010

Don't Tamp on Me

Bill Easterly wonders:

Within seconds of the unveiling of the iPad by Steve Jobs, Twitter lit up with women complaining and/or joking that the name immediately made them think of a certain feminine hygiene product. #iTampon was the #1 trending topic on Twitter yesterday and remains so this morning.

Could this be one of those unintentionally revealing moments that women’s rights in the US has not come as far as we thought? That women did not have enough voice or power within a major US corporation for it to anticipate this marketing blunder? That this wouldn’t have happened if the head of Apple were named Stephanie Jobs?

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